Friday, August 19, 2011

Betty Crocker Gluten Free Cake Mixes Available in Canada

I may be late to the party on this, but I've been looking for a while now and only found them today:  Betty Crocker Gluten Free Cake Mixes (Devil's Food Cake and Yellow Cake).  I have a habit of checking for new gluten free products each time I go grocery shopping, just to see what's available.

Today I found them in the regular bakery aisle.  I brought home the Devil's Food Cake mix from the U.S. on our recent vacation, but I'm excited to have another gluten free option on the shelves for consumers in Canada. 

As I always do when checking out a new product, I checked out the company website  to learn more.  What did I learn?  Well, that the two mixes currently gracing store shelves are but two of many gluten free products available.  Many, but not all, are available in Canada as well as the United States.  I'm hoping that over time, more and more products will become available north of the border.  It also states that the mixes are processed in a dedicated gluten free facility.  The website also has tips and recipes, which I found useful.  

Additionally, there's a product locator, where you can type in or choose a product as well as your postal code (it actually has the postal code option, not just the zip code) and the site will tell you what stores in a certain radius carry the product.  Unfortunately, Canadian stores aren't currently supported using the product locator function.  Which makes it difficult for me to ascertain precisely which of their products are available in my area for purchase, and where to get them. 

So unless I stumble across a new product on my regular grocery runs, Betty Crocker (and parent company General Mills) will be missing out on potential sales from customers like myself.  Customers who will actually go out of their way to shop at a different store to buy a particular gluten free product.  If I could see which of their over 250 gluten free products are available at grocery stores near me, the company would make significantly more money from me than they do now. 

I know that it often takes time for products and services to migrate to the Great White North, so I'm hoping that my discovery today of yet another product lining the shelves means that their website will eventually be updated to allow me to search for (and ultimately purchase) more of their gluten free offerings. 

Hopefully it's sooner, rather than later. 


  1. The search continues for me as I have yet to spot them in my area. I agree that the product locator should be available to Canadians. It would be nice as well if we could take advantage of the printable coupons on the Betty Crocker website....One day, I hope ;)

    Glad you were able to find the mixes. Can't wait to hear how they turn out!


  2. Well, if it helps, I found them at a Fortino's as I stopped in to pick up coffee this afternoon. I'm assuming that means they should also be available at Real Canadian Superstores.

    I'm also excited to see how they turn out. Perhaps some baking is in order this weekend!


  3. Hello I have contactec Betty Crocker and the csr rep said this product is now available in Canada since July 15th 2011, she did not know which stores carry the product.... I contacted loblaws and they still don't have it but said the more people that will make a request the faster the might get it.

  4. Thank you for the information. I bought my box at Fortino's. I think the Canadian Superstore sells them as well. I'll definitely start asking around at more local stores.


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