Thursday, July 14, 2011

Gluten Free Rice Chex and Honey Nut Corn Chex Cereal Available in Canada!

I was wandering the aisles of my local Walmart today, when I noticed, smack dab in the REGULAR cereal aisle, two gluten free cereal options I have never encountered before.  Gluten Free Rice Chex and Gluten Free Honey Nut Corn Chex!  It's been a while since I've spent much time in the regular cereal aisle, so I'm not certain how long this product has been on the market here in Canada, but the "New!" declaration makes me think that it hasn't been very long.

If you're reading this from the United States, please understand that although we share a very long, peaceful and beautiful border with your country, for some reason it often takes companies A LONG TIME to make some of the same products available to us here in Canada that are widely distributed in the USA. 

But today, today was a good day!

For some, the idea of a gluten free option being placed smack dab in the middle of the regular aisle could be seen as a problem, and indeed it does make it that much more important to be sure to read the label carefully when purchasing the product.  But to me, it also signifies a more mainstream acceptance of gluten free products; a recognition that "gluten free" does not need to hidden away in some cramped back aisle and lumped together with every other "alternative" type of food available.  That's not necessarily any safer for the unsuspecting consumer.  Many an organic but not gluten free product has been placed on the same shelf with its GF counterpart! 

Back to the point, however, is that the box of gluten free Chex is a) the same size as the regular Chex and not some mini-version and b) that it costs the same as the regular box.  The former brand of gluten free cereal I was buying cost more than $7 a pop.  There were a few cheaper brands out there, but nothing below $5.99 that was regular sized and had a decent flavour. 

So, for the price of what I used to pay for one box of cereal, I picked up two- one Gluten Free Rice Chex and one Gluten Free Honey Nut Corn Chex. 

Today was a good day indeed.

1 comment :

  1. I noticed it on the box a few months ago so I think it's still a sort of new thing here too. I love Chex!

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